How to use the eBay ROI Calculator
- Enter the sale price and cost per item.
- Add postage per item, any one-off batch costs and the number of items.
- Press Calculate.
Formula
Profit = (sale price + shipping − eBay fees − cost − postage) × items − one-off costs
ROI = profit ÷ (cost × items + one-off costs) × 100
Examples
- Sold at 30, cost 8, postage 6, one item, default rates: fees 4.48, profit 11.52, ROI 144%.
Frequently asked questions
Where do the default rates come from?
From eBay’s official selling fees pages for eBay.com, for most categories with no store subscription, checked on 27 October 2026. Some categories (for example certain clothing, collectibles, jewellery or business equipment) and store subscribers pay different rates, so change the fields to match your case.
Should postage count as investment?
Here postage is treated as a selling cost deducted from profit, and the investment is the money spent buying stock plus one-off costs.